Samsung Anycall Haptic

With the recent partnering with Google for the first Android Samsung phone, it seems like Samsung is motivated to eliminate the Iphone in the Korean market. Creating the "haptic android" brand is something that Samsung is trying to do. Koreans are known to love brand names and Anycall has been a top line brand for over a decade. They won't stop now.

The Haptic phone is still marketed towards young Adults. Even though they succeeded in turning the haptic line into a "luxury" line, young adults love this phone for what it does. It can do everything a young adult could ask for and with it's sexy designs, Haptic phones are the craze in Korea. They are such a craze that many small businesses and internet shopping malls in Korea buy Haptic phones in bulk and give them away in prizes to promote their business.

Samsung uses demographic segmentation for it's products. Age seems to be a big thing in Korea. The 20-30 age group seem to set and follow the popular trends in Korea. That is why when a new Haptic phone comes out, a popular boy band or girl band would promote it rather then some regular singer. The one exception was Yuna Kim. She was known as Queen Yuna due to the fact that her popularity among every age group was so popular that she was almost like a Queen.

She proved that she was in fact Queen Yuna when her phone, the Yuna Haptic, sold a record number million units in it's debut back in 2009. Due to a phone's popularity life cycle being very short in Korea, most phones don't sell even close to a million units.

This comes to show that Samsung knows what they are doing in the advertising sector. Using celebrity endorsements to endorse their more "everyman" phones, Samsung has had great results. Most of the time they would get a Musical artist to make a song as well as endorse the phone model.

Public Relations is also something Samsung seems to be doing very well. Several years back when HD TV's were first coming out, everyone knew Samsung was the best one. Everyone knew that because everyone knew Samsung was the leading manufacturer in that sector. Samsung also sponsors major sporting events such as the Olympics which are watched around the world.

Most of these Haptic phones go for around $700 a pop. Even though they are expensive, Koreans love brand names and they can't get enough of Samsung phones. Due to the fact that the phone requires a service plan by a phone service provider, many phone service providers offer a deal where you can get a Haptic phone for a lot cheaper. The price is always effected by which service provider you are with.

The phones are also sold by the service providers as Samsung does not own it's own store to sell all of it's products. It is not Apple. In Korea, the service providers such as SK telecom sell Samsung phones at their stores. Same goes in the U.S market. Service providers such as Verizon sell phones at their service locations.

The North American market seems to be dominated by other phones such as the Iphone. Samsung is the leading manufactorer of touchscreen phones in the U.S with so many models that I have lost count, but it terms of sales per model, the Iphone takes the cake. Samsung isn't just lying around while Apple dominates. Along with the first Google OS powered Haptic phone, Samsung also teamed up with Microsoft and put Windows Mobile on the Haptic AMOLED phone.

Samsung is a Global brand. They sell their phones all over the world. In Korea they even went further by branding their cellphones with a different name; Anycall phones. Also by partnering up with Yuna Kim, her brand and the Samsung Anycall brand created the highest selling phone in Korean history.

All in all, Samsung is dominating the local market. Even in the worldwide market it seems to be doing very well even though it isn't the leader. Hey it is hard to try and beat Apple when it comes to marketing. I'd have to say they weren't beaten by much as they are still releasing great products in the U.S market to compete with the Iphone. I can't wait until Verizon decides to pick up a Android powered Samsung Haptic phone because I will defiantly be getting one.