Samsung Anycall Haptic

The Haptic Line originated from South Korea. It went global entering all mobile phone markets shortly after. The difference was that they were marketed with a different name(names that suited the markets) and the phone models were different for every market.


Before the Korean cellphone companies such as LG and Samsung would re-release their Korean phones with a new operating system based on what the service provider wants. The companies would show how well that phone model did in korea and try to sell the phones to the providers. That all changed several years ago when Samsung started to release completely new phones in the U.S market as well as in the European market. The reason for this was because of the technological differences between the different countries. Korea's mobile technology was so much greater then the other markets that they couldn't sell all their phones.


So the Yuna haptic will never be released in the global market and the Samsung Mythic(a Haptic phone in the U.S) will never be released in Korea(but who knows, since Yuna won gold, she can be the spokesperson for a new global Samsung phone which might be marketed like the Iphone with features that Samsung wants and not the service provider)



In the U.S the phones are marketed by the service provider such as T-mobile and Verizon. In Europe the phones are marketed mainly by Samsung using the power of the Internet and technology conventions. Product placement in Hollywood movies and T.V shows are also done in order to market their phone.

The picture above is the first Haptic phone in the Haptic phoneline.
Samsung Haptic Phoneline

Currently the Haptic phone line is marketed towards young-middle aged adults a.k.a. everyone in the cellphone market. With celebrity endorsements and many features that appeals to the younger market as well as a slick design and user friendly operating system that appeals to the older market, this phone is for everyone.

When touchscreen phones first came out in South Korea, the phones were marketed as a "luxary" phone. Much like how a Benz or a Jaguar is in the automobile industry, Samsung touchscreen phones were the luxary phones of the phone industry. Surprisingly enough, even though it was marketed towards the middle-aged adults who had money, more of younger adults were buying the phones due to the fact that the phones can do so much. It was also to complicated for most middle aged adults and so Samsung changed their marketing plan with touch screen phones. They started to market to the younger market. The haptic phone line was born. Using endorsements and product placement, Samsung touch screen phones became something every teenager/young adult had to have. They also used product placement in a Korean television drama about rich kids which gave the haptic line a "luxary" phone feel. In 2009 the "Yuna" haptic phone sold over a million units at a price of $600 per unit. With a easy user operating system as well as a slick design and endorsed by the "princess of South Korea" Kim Yuna, the phone was marketed to everyone. The market changed from wealthy middle aged people to wealthy young people to young/teens to everyone. All in the while keeping the "luxary" tag to the phone line.

So there hasn't been a lot of action recently with the Samsung Haptic phone line since their last release which was in November. So sorry if this seems a little off.