Global Marketing

The Haptic Line originated from South Korea. It went global entering all mobile phone markets shortly after. The difference was that they were marketed with a different name(names that suited the markets) and the phone models were different for every market.


Before the Korean cellphone companies such as LG and Samsung would re-release their Korean phones with a new operating system based on what the service provider wants. The companies would show how well that phone model did in korea and try to sell the phones to the providers. That all changed several years ago when Samsung started to release completely new phones in the U.S market as well as in the European market. The reason for this was because of the technological differences between the different countries. Korea's mobile technology was so much greater then the other markets that they couldn't sell all their phones.


So the Yuna haptic will never be released in the global market and the Samsung Mythic(a Haptic phone in the U.S) will never be released in Korea(but who knows, since Yuna won gold, she can be the spokesperson for a new global Samsung phone which might be marketed like the Iphone with features that Samsung wants and not the service provider)



In the U.S the phones are marketed by the service provider such as T-mobile and Verizon. In Europe the phones are marketed mainly by Samsung using the power of the Internet and technology conventions. Product placement in Hollywood movies and T.V shows are also done in order to market their phone.


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