So there hasn't been a lot of action recently with the Samsung Haptic phone line since their last release which was in November. So sorry if this seems a little off.
Samsung usually promotes their phones using celebrities to endorse their product. Often times the celebrity's name would be used in the naming of the phone.
The most talking about thing right now that I wouldn't really say is marketing (but who knows, a lot more people know about the Samsung Haptic Line now) is the top earning athlete in the Winter Olympics, Kim Yu-na.
Back around May of 2009, Kim Yu-na, a Korean figure skater, endorsed the "Yuna Haptic" phone. It was the most popular phone in Korea selling well over a million "Yuna Haptic" phones. Now on most of the news articles that talk about Kim Yu-na, they all bring up the fact that she endorsed the Samsung Haptic phone and her phone sold a record amount. The Haptic phone was only sold in certain European counties and South Korea but now it is gaining global recognition thru Kim Yu-na. If Yu-na wins gold in the Olympics, Samsung may use her to market the Haptic phone line to new markets.
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