Samsung Anycall Haptic

The picture above is the first Haptic phone in the Haptic phoneline.
Samsung Haptic Phoneline

Currently the Haptic phone line is marketed towards young-middle aged adults a.k.a. everyone in the cellphone market. With celebrity endorsements and many features that appeals to the younger market as well as a slick design and user friendly operating system that appeals to the older market, this phone is for everyone.

When touchscreen phones first came out in South Korea, the phones were marketed as a "luxary" phone. Much like how a Benz or a Jaguar is in the automobile industry, Samsung touchscreen phones were the luxary phones of the phone industry. Surprisingly enough, even though it was marketed towards the middle-aged adults who had money, more of younger adults were buying the phones due to the fact that the phones can do so much. It was also to complicated for most middle aged adults and so Samsung changed their marketing plan with touch screen phones. They started to market to the younger market. The haptic phone line was born. Using endorsements and product placement, Samsung touch screen phones became something every teenager/young adult had to have. They also used product placement in a Korean television drama about rich kids which gave the haptic line a "luxary" phone feel. In 2009 the "Yuna" haptic phone sold over a million units at a price of $600 per unit. With a easy user operating system as well as a slick design and endorsed by the "princess of South Korea" Kim Yuna, the phone was marketed to everyone. The market changed from wealthy middle aged people to wealthy young people to young/teens to everyone. All in the while keeping the "luxary" tag to the phone line.