Samsung has realeased over 50 Haptic phones since the phone line came out. Each phone was designed for a specific market. Samsung's practice of demographic segmentation and more specific, age segmentation shows us that every phone is meant for a different person.
The most popular Haptic phone was the "Yu-na Haptic", which was named after Gold medal figure skater Kim Yuna. Selling over 1 million units, this phone was targeted more towards young adults and teens (30 and under). Regardless of income or gender or other factors, everyone in that age range wanted a "Yu-na Haptic". Due to her godess like status in Korea, every person in Korea loved Kim Yuna(the countries princess). That plus the fact that it was a touch screen phone made everyone under the age of 30 want it.
The Haptic phoneline in general is mainly geared towards Generation X, Y and younger. Many older consumers seemed to find the phone too complicated for them and they would much rather buy a flip or slider phone. So Samsung gets celebrities popular to that market to endorse their products. They also add more applications geared towards that market, making the phone more popular within that market.
The Haptic phone in a popular korean teens show.
I can't seem to find anything that hurt Samsung Haptic. Some phones were very market segmented, to an extreme that the phone hold very few units but the more they segment it, the more 1 person is willing to buy it. A trade off if you will.
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