Samsung Anycall Haptic

Phones are usually never sold directly from the phone manufacturers company. The only phone that is sold directly (that I can think of at the moment) is the Iphone and Google's Nexus 1 Phone. In the American Market, Phone Service providers buy exclusive contracts to certain phones. Samsung would use the sales records and successes in other markets to try and sell their phones to the American service providers (such as Verizon Wireless). Then the service providers would advertise the phone for them and try to use the "name" of the phone to try and bring in new customers(although it rarely works).
In the Korean market, it's a different story. Because Samsung knows that they will make more profit if they don't sign exclusive contracts with a service provider, everyone in Korea could buy the same phone. The phones are still sold at the stores of the Service providers but the advertising and promoting is done mostly by Samsung. The Anycall Haptic phones usually have a celebrity endorsement that is paid for by Samsung. The most famous of the endorsers, Yuna Kim.