Samsung Anycall Haptic

The Samsung Anycall Haptic has taken advantage of advertising and invested a ton of cash to advertise and sell their products. They have done Institutional Advertising by sponsoring major events such as the Olympics, Superbowl and the World Series.
Not only does it get Samsung's name out but it builds up a positive image, showing that Samsung is a great brand because it is related to something almost everyone loves or enjoys.

Samsung Anycall Haptic also does Product Advertising. When the Haptic first came out, pioneering advertising was used. They would spread the word about every small thing that it could do and even compare it to the Iphone which is Comparative advertising.

Now they use Competitive Advertising by getting Celebrities to endorse their products. One of the examples is Yuna Kim, who recently won a Gold medal at the Vancouver winter Olympics. They showed her using the phones new features such as a Diary(which is very big in Korean Culture because writing a diary is considered mandatory homework for kids until the 6th grade) and a daily planner.

Samsung Anycall Haptic also gets music artists to make songs just for their phone. This form of endorsing has had mixed results. One example of a Music artist or artists in this case is for the Anycall Haptic Amoled.

(below is the music video for the song. Korean pop star SomDanbi and Korean Pop girl group AfterSchool collaborated to create this future funky song. Thruout the video they play with the Haptic Amoled phone and even show some of it's features. )
(If your into Asian girls dancing around to pop beats while playing around with a phone then this video is a watch. If not I recommend you just skim thru it or not watch it. )


The American Market is much different then the Korean Market. Usually partnering up with a service provider, Samsung advertises their phones by using Comparative and Pioneering advertising. Often telling the exposed comsumers about the new features on their new Haptic phone.
A great example of this is the new Samsung Omnia 2 for Verizon Wireless.

The commercial shows the new texting feature of the phone and nothing more.

Product placement is also huge for both markets. Samsung loves to put it's phones into movies. Samsung loved to put it's products into movies so much that they made and produced a short film just so they could add the phone in the movie.
(these movies are actually pretty funny)